Shaffer Greg

Greg Shaffer

Information about the author Greg Shaffer will soon be added to the site.
Found 5 papers in total
Contract Design with a Dominant Retailer and a Competitive Fringe
Contract Design with a Dominant Retailer and a Competitive Fringe
2013
We show that under some conditions, quantity discounts and two‐part tariffs are...
Comparative advertising and in-store displays
Comparative advertising and in-store displays
2009
Manufacturers often have a choice of whether to advertise something positive about...
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
2002
The Internet has led to a large number of third-party sources that offer high-quality...
Advertising in a distribution channel
Advertising in a distribution channel
2004
Conventional wisdom suggests that one of the goals of manufacturer advertising is to...
Competitive one-to-one promotions
Competitive one-to-one promotions
2002
One-to-one promotions are possible when consumers are individually addressable and...
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