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George Baltas
Information about the author George Baltas will soon be added to the site.
Found
2 papers
in total
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A model for multiple brand choice
2004
This paper considers a simultaneous choice model that describes consumer selection of...
Utility-consistent brand demand systems with endogenous category consumption: Principles and marketing applications
2001
This paper introduces the design and implementation of utility-consistent, brand, and...
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