Song Inseong

Inseong Song

Information about the author Inseong Song will soon be added to the site.
Found 2 papers in total
Measuring cross-category price effects with aggregate store data
Measuring cross-category price effects with aggregate store data
2006
Our objective is to understand the cross-category effects of marketing activities...
Investigating the effects of store-brand introduction on retailer demand and pricing behavior
Investigating the effects of store-brand introduction on retailer demand and pricing behavior
2002
Researchers have recently been interested in studying the drivers of store-brand...
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