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Andr Bonfrer
Information about the author Andr Bonfrer will soon be added to the site.
Found
3 papers
in total
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Date Ascending
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Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
2011
Under the sociological theory of homophily, people who are similar to one another are...
The effect of competitive advertising interference on sales for packaged goods
2008
Competitive advertising interference can occur when viewers of advertising for a focal...
Investigating the effects of store-brand introduction on retailer demand and pricing behavior
2002
Researchers have recently been interested in studying the drivers of store-brand...
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