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Bruce McWilliams
Information about the author Bruce McWilliams will soon be added to the site.
Found
2 papers
in total
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Money‐Back Guarantees: Helping the Low‐Quality Retailer
2012
Existing literature, based on signaling theory, suggests that money‐back...
Learning and forgetting: Modeling optimal product sampling over time
2001
Firms use samples to increase the sales of almost all consumable goods, including...
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