Atuahene-Gima Kwaku

Kwaku Atuahene-Gima

Information about the author Kwaku Atuahene-Gima will soon be added to the site.
Found 1 papers in total
Cross-functional influence in new product development: An exploratory study of marketing and R&D perspectives
2000
Previous research in new product development (NPD) has focused on the participation of...
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