Urban Glen L.

Glen L. Urban

Information about the author Glen L. Urban will soon be added to the site.
Found 2 papers in total
Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods
Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods
1992
A time series cross-sectional analysis of 18 successful later entrants in 8 categories...
Prelaunch forecasting of new automobiles
Prelaunch forecasting of new automobiles
1990
This paper develops and applies a prelaunch model and measurement system to the...
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