Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
Rajiv. Lal
Information about the author Rajiv. Lal will soon be added to the site.
Found
1 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
The effects of brand loyalty on competitive price promotional strategies
1990
This paper analyzes the role played by brand loyalty in determining optimal price...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers