Reibstein David J.

David J. Reibstein

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Found 3 papers in total
Competitor see, competitor do: Incumbent entry in new market niches
Competitor see, competitor do: Incumbent entry in new market niches
2005
The ability to keep up with changing technology is critical for a company's long-term...
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
1993
The PIMS (Profit Impact of Marketing Strategies) data entail sparse time-series...
Conjoint reliability measures
Conjoint reliability measures
1989
Researchers have used a variety of measures for the assessment of conjoint analysis...
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