Wittink Dick R.

Dick R. Wittink

Information about the author Dick R. Wittink will soon be added to the site.
Found 5 papers in total
Market measurement and analysis: The first ‘Marketing Science’ conference
Market measurement and analysis: The first ‘Marketing Science’ conference
2001
No abstract printed for this paper
Decomposing the sales promotion bump with store data
Decomposing the sales promotion bump with store data
2004
Sales promotions generate substantial short-term sales increases. To determine whether...
The relative performance of bivariate causality tests in small samples
The relative performance of bivariate causality tests in small samples
1997
Causality tests have been applied to establish directional effects and to reduce the...
A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
1994
The authors compare the
Conjoint reliability measures
Conjoint reliability measures
1989
Researchers have used a variety of measures for the assessment of conjoint analysis...
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