Rust Roland T.

Roland T. Rust

Information about the author Roland T. Rust will soon be added to the site.
Found 7 papers in total
Marketing models of service and relationships
Marketing models of service and relationships
2006
Given the growth of the service sector, and advances in information technology and...
Optimizing the marketing interventions mix in intermediate-term customer relationship management (CRM)
Optimizing the marketing interventions mix in intermediate-term customer relationship management (CRM)
2005
We provide a fully personalized model for optimizing multiple marketing interventions...
Return on quality at Chase Manhattan Bank
Return on quality at Chase Manhattan Bank
1999
A method called ‘return on quality (ROQ)’ has been proposed to evaluate...
Determining the optimal return on investment for an advertising campaign
Determining the optimal return on investment for an advertising campaign
1996
In this paper we adopt the point of view that advertising is an investment, and...
Mathematical models of service
Mathematical models of service
1996
As service has become the predominant part of all advanced economies, increasing...
Model selection criteria: An investigation of relative accuracy, posterior probabilities, and combinations of criteria
Model selection criteria: An investigation of relative accuracy, posterior probabilities, and combinations of criteria
1995
The authors investigate the performance of empirical criteria for comparing and...
Estimating geographic customer densities using kernel density estimation
Estimating geographic customer densities using kernel density estimation
1989
This paper shows how kernel density estimation may be used to estimate flexibly the...
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