Manrai Ajay K.

Ajay K. Manrai

Information about the author Ajay K. Manrai will soon be added to the site.
Found 6 papers in total
Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions
Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions
1998
Discrete choice models such as the multinomial logit assume that consumers choose from...
Feature-based elimination: Model and empirical comparison
Feature-based elimination: Model and empirical comparison
1998
Experimental and verbal protocol research suggests that consumers appear to use...
Mathematical models of brand choice behavior
Mathematical models of brand choice behavior
1995
A critical review of recent developments in the single-stage and two-stage models of...
Optimal positioning of new product-concepts: Some analytical implications and empirical results
Optimal positioning of new product-concepts: Some analytical implications and empirical results
1992
This paper presents an analytical approach to determine optimal target positions...
A new multidimensional scaling methodology for the analysis of asymmetric proximity data in marketing research
A new multidimensional scaling methodology for the analysis of asymmetric proximity data in marketing research
1992
This paper presents a new multidimensional scaling (MDS) methodology which...
Elimination-By-Cutoffs
Elimination-By-Cutoffs
1989
This paper presents Elimination-By-Cutoffs (EBC), an individual-level model of choice...
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