Srinivasan V.

V. Srinivasan

Information about the author V. Srinivasan will soon be added to the site.
Found 8 papers in total
An approach to the measurement, analysis, and prediction of brand equity and its sources
An approach to the measurement, analysis, and prediction of brand equity and its sources
2005
The authors propose a new approach for measuring, analyzing, and predicting a brand's...
How much does the market value an improvement in a product attribute?
How much does the market value an improvement in a product attribute?
2002
A firm contemplating improvements to its product attributes would be interested in the...
Multigroup discriminant analysis using linear programming
Multigroup discriminant analysis using linear programming
1997
In this paper we introduce a nonparametric linear programming formulation for the...
Quota-based compensation plans for multiterritory heterogeneous salesforces
Quota-based compensation plans for multiterritory heterogeneous salesforces
1996
We compare quota-based salesforce compensation plans with the BLSS plan, i.e. the...
Compensation plans for single- and multi-product salesforces: An application of the Holmstrom-Milgrom model
Compensation plans for single- and multi-product salesforces: An application of the Holmstrom-Milgrom model
1993
The agency theory approach to understanding salesforce compensation plans is modified...
The factor structure of multidimensional response to marketing stimuli: A comparison of two approaches
The factor structure of multidimensional response to marketing stimuli: A comparison of two approaches
1989
Factor Analysis is commonly used to reveal the structure underlying the multiple...
The metric quality of ordered categorical data
The metric quality of ordered categorical data
1989
The authors quantify the information loss incurred by categorizing an unobserved...
The effects of brand loyalty on competitive price promotional strategies
The effects of brand loyalty on competitive price promotional strategies
1990
This paper analyzes the role played by brand loyalty in determining optimal price...
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