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R.S. Winer
Information about the author R.S. Winer will soon be added to the site.
Found
2 papers
in total
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Optimal product line design: Genetic algorithm approach to mitigate cannibalization
2006
In this marketing-oriented era where manufacturers maximize profits through customer...
The formation of key marketing variable expectations and their impact on firm performance: Some experimental evidence
1989
The expectation formation process has been extensively studied by economists,...
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