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Els Gijsbrechts
Information about the author Els Gijsbrechts will soon be added to the site.
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2 papers
in total
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Try It, You’ll Like It–Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
2016
The proliferation of free trials for high‐tech services calls for a careful...
A diffusion model for new product introduction in existing markets
1989
This paper reports on the development, estimation and validation of a diffusion model...
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