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Merja Mankila
Information about the author Merja Mankila will soon be added to the site.
Found
2 papers
in total
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Retaining students in retail banking through price bundling: Evidence from the Swedish market
2004
This article investigates the issue of the customer retention of students in retail...
Attracting students through price bundling. A conjoint study of Swedish students' preferences of retail banking services
2001
The article investigates the Swedish retail banks' application of price bundling in...
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