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Alan L. Montgomery
Information about the author Alan L. Montgomery will soon be added to the site.
Found
3 papers
in total
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Designing a better shopbot
2004
A primary tool that consumers have for comparative shopping is the shopbot, which is...
Modeling online browsing and path analysis using Clickstream data
2004
Clickstream data provide information about the sequence of pages or the path viewed by...
Applying quantitative marketing techniques to the Internet
2001
Quantitative models have proved valuable in predicting consumer behavior in the...
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