Verhoef Peter C.

Peter C. Verhoef

Information about the author Peter C. Verhoef will soon be added to the site.
Found 4 papers in total
The short- and long-term impact of an assortment reduction on category sales
The short- and long-term impact of an assortment reduction on category sales
2006
In a collaborative study with a major Dutch retailer, the authors assess the short-...
Optimizing the marketing interventions mix in intermediate-term customer relationship management (CRM)
Optimizing the marketing interventions mix in intermediate-term customer relationship management (CRM)
2005
We provide a fully personalized model for optimizing multiple marketing interventions...
Globalization of authorship in the marketing discipline: Does it help or hinder the field?
Globalization of authorship in the marketing discipline: Does it help or hinder the field?
2005
Marketing scholars have reflected upon the marketing discipline's internal evolution...
Predicting customer potential value: an application in the insurance industry
Predicting customer potential value: an application in the insurance industry
2001
For effective Customer Relationship Management, is it essential to have information on...
Papers per page: