Bruggen Gerrit H. Van

Gerrit H. Van Bruggen

Information about the author Gerrit H. Van Bruggen will soon be added to the site.
Found 2 papers in total
Decision support systems effectiveness in marketing resource allocation decisions: Reality vs. perception
Decision support systems effectiveness in marketing resource allocation decisions: Reality vs. perception
2004
We study the process by which model-based decision support systems (DSSs) influence...
Developing a customized decision-support system for brand managers
Developing a customized decision-support system for brand managers
2001
Working with brand managers at Holland Fast Moving Company (HFMC), we designed a...
Papers per page: