Chintagunta P.K.

P.K. Chintagunta

Information about the author P.K. Chintagunta will soon be added to the site.
Found 1 papers in total
A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry
A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry
1995
This paper proposes a simple analytical model of advertising competition in oligopoly...
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