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P.E. Green
Information about the author P.E. Green will soon be added to the site.
Found
2 papers
in total
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A decision support model for selecting product/service benefit positionings
2002
The art (and science) of successful product/service positioning generally hinges on...
Effect of level of disaggregation on conjoint cross validations: Some comparative findings
1998
Early formulations of conjoint models focused on part-worth estimation at the...
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