Gnl Fsun F.

Fsun F. Gnl

Information about the author Fsun F. Gnl will soon be added to the site.
Found 3 papers in total
How to compute optimal catalog mailing decisions
How to compute optimal catalog mailing decisions
2006
We develop, estimate, and test a response model of order timing and order volume...
Consumer learning and brand valuation: an application on over-the-counter drugs
Consumer learning and brand valuation: an application on over-the-counter drugs
2004
We develop a brand choice model with learning based on the Kalman filter methodology....
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs
2000
Direct-to-consumer (DTC) advertising of prescription drugs can enhance the...
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