Chang Dae Ryun

Dae Ryun Chang

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Found 2 papers in total
An approach to the measurement, analysis, and prediction of brand equity and its sources
An approach to the measurement, analysis, and prediction of brand equity and its sources
2005
The authors propose a new approach for measuring, analyzing, and predicting a brand's...
Modeling intercategory and generational dynamics for a growing information technology industry
Modeling intercategory and generational dynamics for a growing information technology industry
2000
Previous studies dealing with product growth have dealt only with substitution effects...
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