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Mary Frances Luce
Information about the author Mary Frances Luce will soon be added to the site.
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2 papers
in total
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Understanding high-stakes consumer decisions: mammography adherence following false-alarm test results
2003
Consumers often have to decide whether to acquire information in high-stakes decision...
Attribute conflict and preference uncertainty: The RandMAU model
2000
This paper extends the behavioral results reported in Fischer et al. by developing a...
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