Park Sang-June

Sang-June Park

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Found 4 papers in total
Should the country image strategy be differentiated by industry types?
Should the country image strategy be differentiated by industry types?
2010
Previous studies have shown that country image affects consumers' valuation of...
The differences between patients and guardians in the impacts of service quality factors on overall satisfaction of medical treatment service
The differences between patients and guardians in the impacts of service quality factors on overall satisfaction of medical treatment service
2009
In this study, we investigated the effects of service quality factors on overall...
The expectation dilemma of customer satisfaction model: A unified model of expectancy disconfirmation and diffusion
The expectation dilemma of customer satisfaction model: A unified model of expectancy disconfirmation and diffusion
2003
Many firms try to enhance the customer satisfaction, because they believe that higher...
Modeling two-stage choice process
Modeling two-stage choice process
2000
Consumers facing a large number of brands to choose from are known to use simplified...
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