Krishnan Trichy V.

Trichy V. Krishnan

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Found 4 papers in total
Optimal dynamic advertising policy for new products
Optimal dynamic advertising policy for new products
2006
Advertising is one of the key marketing tools managers have at their disposal to...
Multinational diffusion models: An alternative framework
Multinational diffusion models: An alternative framework
2002
The literature on cross-national diffusion models is gaining increased importance...
Evolutionary estimation of macro-level diffusion models using genetic algorithms: an alternative to nonlinear least squares
Evolutionary estimation of macro-level diffusion models using genetic algorithms: an alternative to nonlinear least squares
2004
In this paper, we provide theoretical arguments and empirical evidence for how Genetic...
Optimal pricing strategy for new products
Optimal pricing strategy for new products
1999
Robinson and Lakhani initiated a long research stream in marketing when they used the...
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