Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
Bobby J. Calder
Information about the author Bobby J. Calder will soon be added to the site.
Found
1 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
Brand diagnostics: Mapping branding effects using consumer associative networks
1998
Understanding consumer perceptions and associations is an important first step to...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers
