Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
Dawn Iacobucci
Information about the author Dawn Iacobucci will soon be added to the site.
Found
2 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
Results on the standard error of the coefficient alpha index of reliability
2005
In this research, we investigate the behavior of Cronbach's coefficient alpha and its...
Brand diagnostics: Mapping branding effects using consumer associative networks
1998
Understanding consumer perceptions and associations is an important first step to...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers