Iacobucci Dawn

Dawn Iacobucci

Information about the author Dawn Iacobucci will soon be added to the site.
Found 2 papers in total
Results on the standard error of the coefficient alpha index of reliability
Results on the standard error of the coefficient alpha index of reliability
2005
In this research, we investigate the behavior of Cronbach's coefficient alpha and its...
Brand diagnostics: Mapping branding effects using consumer associative networks
Brand diagnostics: Mapping branding effects using consumer associative networks
1998
Understanding consumer perceptions and associations is an important first step to...
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