Wedel Michel

Michel Wedel

Information about the author Michel Wedel will soon be added to the site.
Found 11 papers in total
Information Acquisition During Online Decision Making: A Model‐Based Exploration Using Eye‐Tracking Data
Information Acquisition During Online Decision Making: A Model‐Based Exploration Using Eye‐Tracking Data
2013
We propose a model of eye‐tracking data to understand information acquisition...
Optimal feature advertising design under competitive clutter
Optimal feature advertising design under competitive clutter
2007
This study investigates consumers' attention to retail feature ads and proposes a...
Structural modeling in marketing: review and assessment
Structural modeling in marketing: review and assessment
2006
The recent marketing literature reflects a growing interest in structural models,...
Identifying innovators for the cross-selling of new products
Identifying innovators for the cross-selling of new products
2004
With recent advances in information technology, most companies are amassing extensive...
Eye fixations on advertisements and memory for brands: A model and findings
Eye fixations on advertisements and memory for brands: A model and findings
2000
The number of brands in the marketplace has vastly increased in the 1980s and 1990s,...
The spatial representation of market information
The spatial representation of market information
2001
To be used effectively, market knowledge and information must be structured and...
Identifying spatial segments in international markets
Identifying spatial segments in international markets
2002
The identification of geographic target markets is critical to the success of...
Profile construction in experimental choice designs for mixed logit models
Profile construction in experimental choice designs for mixed logit models
2002
A computationally attractive model for the analysis of conjoint choice experiments is...
Consideration sets, intentions and the inclusion of “don't know” in a two-stage model for voter choice
Consideration sets, intentions and the inclusion of “don't know” in a two-stage model for voter choice
2005
We present a statistical model for voter choice that incorporates a consideration set...
Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory
Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory
2002
Rising levels of advertising competition have made it increasingly difficult to...
A Bayesian approach to the spatial representation of market structure from consumer choice data
A Bayesian approach to the spatial representation of market structure from consumer choice data
1998
This paper is concerned with the spatial representation of market structure calibrated...
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