DeSarbo Wayne S.

Wayne S. DeSarbo

Information about the author Wayne S. DeSarbo will soon be added to the site.
Found 4 papers in total
Identifying sources of heterogeneity for empirically deriving strategic types: a constrained finite-mixture structural-equation methodology
Identifying sources of heterogeneity for empirically deriving strategic types: a constrained finite-mixture structural-equation methodology
2006
The resource-based view (RBV) of the firm suggests that strategic deployment of...
The spatial representation of market information
The spatial representation of market information
2001
To be used effectively, market knowledge and information must be structured and...
Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis
Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis
2005
It has been shown in the behavioral decision making, marketing research, and...
A Bayesian approach to the spatial representation of market structure from consumer choice data
A Bayesian approach to the spatial representation of market structure from consumer choice data
1998
This paper is concerned with the spatial representation of market structure calibrated...
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