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David R. Bell
Information about the author David R. Bell will soon be added to the site.
Found
3 papers
in total
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Looking for loss aversion in scanner panel data: The confounding effect of price response heterogeneity
2000
Recent work in marketing has drawn on behavioral decision theory to advance the notion...
Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
2003
Manufacturer trade promotion spending is second only to cost of goods sold as a...
Rational shopping behavior and the option value of variable pricing
1998
When a product's price fluctuates at a store, how should rational, cost-minimizing...
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