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Dung Nguyen
Information about the author Dung Nguyen will soon be added to the site.
Found
2 papers
in total
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Competitive advertising strategies and market-size dynamics: a research note on theory and evidence
2006
This paper analyzes competing firms' advertising strategies in markets characterized...
Multinomial logit market share models: Equilibrium characteristics and strategic implications
1998
We specify and analyze the conditions under which the multinomial logit (MNL) market...
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