Hardie Bruce G.S.

Bruce G.S. Hardie

Information about the author Bruce G.S. Hardie will soon be added to the site.
Found 5 papers in total
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
2005
Today's managers are very interested in predicting the future purchasing patterns of...
A dynamic changepoint model for new product sales forecasting
A dynamic changepoint model for new product sales forecasting
2004
At the heart of a new product sales-forecasting model for consumer packaged goods is a...
A note on an integrated model of customer buying behavior
A note on an integrated model of customer buying behavior
2002
We propose a simple benchmark model for the integrated stochastic model of buying...
Forecasting repeat sales at CDNOW: A case study
Forecasting repeat sales at CDNOW: A case study
2001
We conducted a modeling exercise in conjunction with the on-line music retailer CDNOW...
An empirical comparison of new product trial forecasting models
An empirical comparison of new product trial forecasting models
1998
While numerous researchers have proposed different models to forecast trial sales for...
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