Kamakura Wagner A.

Wagner A. Kamakura

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Found 7 papers in total
Estimating promotion response when competitive promotions are unobservable
Estimating promotion response when competitive promotions are unobservable
2007
This study addresses a problem commonly encountered by marketers who attempt to assess...
Identifying innovators for the cross-selling of new products
Identifying innovators for the cross-selling of new products
2004
With recent advances in information technology, most companies are amassing extensive...
Assessing the service–profit chain
Assessing the service–profit chain
2002
The service–profit chain (SPC) is a framework for linking service operations,...
Household life cycles and lifestyles in the United States
Household life cycles and lifestyles in the United States
2006
Household life cycle has been widely used as a determinant of consumer behavior and a...
A Bayesian model for prelaunch sales forecasting of recorded music
A Bayesian model for prelaunch sales forecasting of recorded music
2003
In a situation where several hundred new music albums are released each month,...
The estimation of multinomial probit models: A new calibration algorithm
The estimation of multinomial probit models: A new calibration algorithm
1989
This study proposes the estimation of Multinomial Probit models using...
A note on ‘the use of categorical variables in data envelopment analysis’
A note on ‘the use of categorical variables in data envelopment analysis’
1988
A variant of Banker and Morey’s DEA model for controllable ordinal outputs. As...
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