Wierenga Berend

Berend Wierenga

Information about the author Berend Wierenga will soon be added to the site.
Found 6 papers in total
Help that is not recognized: Harmful neglect of decision support systems
Help that is not recognized: Harmful neglect of decision support systems
2012
Decision support systems (DSSs) aim to enhance the performance of decision makers, but...
A viral branching model for predicting the spread of electronic word of mouth
A viral branching model for predicting the spread of electronic word of mouth
2010
In a viral marketing campaign, an organization develops a marketing message and...
MOVIEMOD: An implementable decision support system for prerelease market evaluation of motion pictures
MOVIEMOD: An implementable decision support system for prerelease market evaluation of motion pictures
2000
In spite of the high financial stakes involved in marketing new motion pictures,...
Developing a customized decision-support system for brand managers
Developing a customized decision-support system for brand managers
2001
Working with brand managers at Holland Fast Moving Company (HFMC), we designed a...
Implementing and evaluating SilverScreener: A marketing management support system for movie exhibitors
Implementing and evaluating SilverScreener: A marketing management support system for movie exhibitors
2001
Every Monday morning, Pathé Theaters in the Netherlands decides which movies in...
Improving decision making by means of a marketing decision support system
Improving decision making by means of a marketing decision support system
1998
Marketing decision makers are confronted with an increasing amount of information....
Papers per page: