Murthi B.P.S.

B.P.S. Murthi

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Found 3 papers in total
Wearout effects of different advertising themes: a dynamic Bayesian model of the advertising–sales relationship
Wearout effects of different advertising themes: a dynamic Bayesian model of the advertising–sales relationship
2007
Models of advertising response implicitly assume that the entire advertising budget is...
The role of the management sciences in research on personalization
The role of the management sciences in research on personalization
2003
We present a review of research studies that deal with personalization and synthesize...
Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach
Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach
1997
In finance, portfolio performance assessment is an important area of research. The two...
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