Doyle P.

P. Doyle

Information about the author P. Doyle will soon be added to the site.
Found 2 papers in total
An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
1998
Panel data for a frequently bought packaged good are used to explore the determinants...
A model of consumer choice for national vs private label brands
A model of consumer choice for national vs private label brands
1997
Most consumer choice theory is built around the study of manufacturer brands but in...
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