Baltas G.

G. Baltas

Information about the author G. Baltas will soon be added to the site.
Found 4 papers in total
Modelling category demand in retail chains
Modelling category demand in retail chains
2005
This paper is concerned with analysis of retail-chain data on the demand of frequently...
Comparative behavioural analysis in selected EU countries: A brand modelling approach
Comparative behavioural analysis in selected EU countries: A brand modelling approach
2003
This study attempts to determine the effect of product characteristics such as social...
An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
1998
Panel data for a frequently bought packaged good are used to explore the determinants...
A model of consumer choice for national vs private label brands
A model of consumer choice for national vs private label brands
1997
Most consumer choice theory is built around the study of manufacturer brands but in...
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