Moorthy Sridhar

Sridhar Moorthy

Information about the author Sridhar Moorthy will soon be added to the site.
Found 5 papers in total
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
2017
We develop a structural model of brand management to estimate the value of a brand to...
Coupons versus rebates
Coupons versus rebates
2007
This paper examines a key difference between two promotional vehicles, coupons and...
Price discrimination after the purchase: rebates as state-dependent discounts
Price discrimination after the purchase: rebates as state-dependent discounts
2005
Promotional tools such as rebates and coupons are usually seen as different ways of...
A general theory of pass-through in channels with category management and retail competition
A general theory of pass-through in channels with category management and retail competition
2005
I provide a general formulation of the channel pass-through problem as a comparative...
Managing a distribution channel under asymmetric information with performance requirements
Managing a distribution channel under asymmetric information with performance requirements
1997
In this paper we study how performance requirements may improve the working of a...
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