Desiraju Ramarao

Ramarao Desiraju

Information about the author Ramarao Desiraju will soon be added to the site.
Found 5 papers in total
Product Introduction Strategies under Sequential Innovation for Durable Goods with Network Effects
Product Introduction Strategies under Sequential Innovation for Durable Goods with Network Effects
2017
When network effects are important and technology is rapidly improved, this study...
Comarketing Alliances: Should You Contract on Actions or Outcomes?
Comarketing Alliances: Should You Contract on Actions or Outcomes?
2011
Comarketing alliances often involve multiple partners, and a given partner's marketing...
Costs and benefits of inducing intraband competition: the role of limited liability
Costs and benefits of inducing intraband competition: the role of limited liability
2004
When is inducing intraband competition (via nonexclusive distribution) an optimal...
Strategic pricing and detailing behavior in international markets
Strategic pricing and detailing behavior in international markets
2005
We study three determinants of the levels of price and detailing effort across...
Managing a distribution channel under asymmetric information with performance requirements
Managing a distribution channel under asymmetric information with performance requirements
1997
In this paper we study how performance requirements may improve the working of a...
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