Wathieu Luc

Luc Wathieu

Information about the author Luc Wathieu will soon be added to the site.
Found 4 papers in total
Ambiguity aversion and the preference for established brands
Ambiguity aversion and the preference for established brands
2009
We propose that ambiguity aversion , as introduced in the literature on decision...
Price as a stimulus to think: the case for willful overpricing
Price as a stimulus to think: the case for willful overpricing
2007
Consumers aware of a new benefit will often experience uncertainty about its personal...
Consumer habituation
Consumer habituation
2004
This paper examines how consumers' willingness to pay for goods is determined by past...
Habits and the anomalies in intertemporal choice
Habits and the anomalies in intertemporal choice
1997
This paper analyzes a model of discounted utility under habit formation. Habit...
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