Hruschka H.

H. Hruschka

Information about the author H. Hruschka will soon be added to the site.
Found 2 papers in total
A flexible brand choice model based on neural net methodology
A flexible brand choice model based on neural net methodology
2002
Brand choice models as a rule have a linear (deterministic) utility function, i.e....
Analyzing purchase incidence and brand choice by hazard models
Analyzing purchase incidence and brand choice by hazard models
1998
After introducing the main topic of this paper (the study of purchase incidence and...
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