Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
Gerald J. Gurn
Information about the author Gerald J. Gurn will soon be added to the site.
Found
1 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
Effects of color as an executional cue in advertising: They're in the shade
1997
In designing print ads, one of the decisions the advertiser must make is which...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers