Albers Snke

Snke Albers

Information about the author Snke Albers will soon be added to the site.
Found 2 papers in total
Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
2011
Previous research on marketing budget decisions has shown that profit improvement from...
Optimization models for salesforce compensation
Optimization models for salesforce compensation
1996
This paper reviews models which address the design of optimal salesforce compensation...
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