Rajiv Surendra

Surendra Rajiv

Information about the author Surendra Rajiv will soon be added to the site.
Found 6 papers in total
Absorptive capacity in high-technology markets: The competitive advantage of the haves
Absorptive capacity in high-technology markets: The competitive advantage of the haves
2006
The rapid rate of knowledge obsolescence in many high-technology markets makes it...
Effectiveness of Trade Promotions: Analyzing the determinants of retail pass through
Effectiveness of Trade Promotions: Analyzing the determinants of retail pass through
2001
Trade promotions are temporary price cuts that manufacturers offer retailers to...
Asymmetric store positioning and promotional advertising strategies: theory and evidence
Asymmetric store positioning and promotional advertising strategies: theory and evidence
2002
Asymmetrically positioned retailers, who vary in the quality/in-store service offered,...
Price uncertainty and consumer search: A structural model of consideration set formation
Price uncertainty and consumer search: A structural model of consideration set formation
2003
We offer an econometric framework that models consumer's consideration set formation...
Information technology impact on process output and quality
Information technology impact on process output and quality
1997
Our work represents one of the first attempts to assess the impact of IT (information...
New product development structures and time-to-market
New product development structures and time-to-market
1997
In fast-cycle, high technology industries, the speed and rate at which companies can...
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