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Thomas S. Gruca
Information about the author Thomas S. Gruca will soon be added to the site.
Found
2 papers
in total
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Optimal new product positioning: A genetic algorithm approach
2003
Identifying an optimal position strategy for new products is a critical and difficult...
NICHER: An approach to identifying defensible product positions
1995
The concept of defensible product positioning is developed from the special case of...
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