Buratto Alessandra

Alessandra Buratto

Information about the author Alessandra Buratto will soon be added to the site.
Found 4 papers in total
Advertising a new product in a segmented market
Advertising a new product in a segmented market
2006
We bring some market segmentation concepts into the statement of the ‘new...
A communication mix for an event planning: a linear quadratic approach
A communication mix for an event planning: a linear quadratic approach
2006
The communication mix is a relevant decision issue for an organization that plans the...
Optimal study/advertising plan for a knowledge/goodwill evolution process with rank memory
Optimal study/advertising plan for a knowledge/goodwill evolution process with rank memory
1997
We consider the problem of an ambitious student with a variable and bounded time to...
Advertising for the launch of a product with random success
Advertising for the launch of a product with random success
1996
We discuss the problem of determining the optimal advertising plan for a firm which...
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