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James A. Calloway
Information about the author James A. Calloway will soon be added to the site.
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2 papers
in total
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A pulsing model of advertising competition: A game theoretic approach, part A – Theoretical foundation
1995
In this paper and its sequel, we present a theoretical model supported by both...
A pulsing model of advertising competition: A game theoretic approach, part B – Empirical application and findings
1995
In part A of this study, we have theoretically established the assertion that the...
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