Desai Preyas S.

Preyas S. Desai

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Found 6 papers in total
The role of production lead time and demand uncertainty in marketing durable goods
The role of production lead time and demand uncertainty in marketing durable goods
2007
Firms often have to make their production decisions under conditions of demand...
Multiple messages to retain retailers: Signaling new product demand
Multiple messages to retain retailers: Signaling new product demand
2000
With the increase in new product introductions in consumer packaged goods categories,...
Quality segmentation in spatial markets: When does cannibalization affect product line design?
Quality segmentation in spatial markets: When does cannibalization affect product line design?
2001
Durable goods manufacturers often design product lines by segmenting their markets on...
“Let me talk to my manager”: haggling in a competitive environment
“Let me talk to my manager”: haggling in a competitive environment
2004
Although negotiating over prices with sellers is common in many markets such as...
Advertising fee in business-format franchising
Advertising fee in business-format franchising
1997
Most franchisors charge an advertising fee in addition to the better known royalty and...
Demand signalling under unobservable effort in franchising: Linear and nonlinear price contracts
Demand signalling under unobservable effort in franchising: Linear and nonlinear price contracts
1995
The authors study the signalling strategy of a principal who is privately informed...
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