Kumar K. Ravi

K. Ravi Kumar

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Found 9 papers in total
The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective
The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective
2007
We examine how product design and pricing are affected when the number of firms in the...
Modeling manufacturing and marketing options in international operations
Modeling manufacturing and marketing options in international operations
2002
In this paper, we model and compare eight manufacturing–marketing options that a...
Marketing–production coordination in channels of distribution
Marketing–production coordination in channels of distribution
2000
In this paper, we analyze the effects of functional (horizontal) decentralization by a...
Resource allocation to defensive marketing and manufacturing strategies
Resource allocation to defensive marketing and manufacturing strategies
1996
In this paper, we investigate the coordinated use of marketing and manufacturing...
Factors affecting international product design
Factors affecting international product design
1997
In this paper we examine the impact of changes of such factors as tariffs/import cost,...
A heuristic procedure for the single-row facility layout problem
A heuristic procedure for the single-row facility layout problem
1995
The single-row facility layout problem arises when assigning service rooms along a...
NICHER: An approach to identifying defensible product positions
NICHER: An approach to identifying defensible product positions
1995
The concept of defensible product positioning is developed from the special case of...
An equilibrium analysis of defensive response to entry using a coupled response function model
An equilibrium analysis of defensive response to entry using a coupled response function model
1992
The authors determine the optimal response to competitive entry in a market...
The incorporation of learning in production planning models
The incorporation of learning in production planning models
1989
Production managers employ numerous aggregate planning models to smooth work loads and...
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